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Surprise! 🤯Your Company website is *not* about You!
or if it is, it shouldn’t be
I talk with a lot of
business owners and
freelancers that ask advice about
how to market themselves.
Usually, they start with
this totally wrong approach,
“I/we provide dynamically dynamic
to effectively be excellent
for excellence and dynamycims sake,
delivering gobally world-changing
productivity and success”
Your clients truly
do not give a 💩
about those words.
If they are in the market for your services,
they just want to know if:
➡️you can fix their problem.
If they do ask for a CV,
it’s because they are incompetent about your specialty and need a crutch to judge your aptitude:
🤨 “well did they go to the uni I was told by someone else was #1 for this discipline?”
🤔“well did they get hired by a company that gets a lot of headlines in TechCrunch, so I can let Company X’s evaluation of their competence stand in for my own?”
Types of things they *ACTUALLY* need to know:
✅that you creatively solved problems 🙌related to theirs (and can again)
✅that you can teach 👩🏫them stuff (read: ADD VALUE) right away, even on your homepage
✅ that you can be flexible 🖖 (if you can) around other restrictions their projects might impose such as:
😩them not completely understanding their own system needs yet,
😩their lack of hardware and sw tools, specialized vendor connections, etc
Your company website
should be about